Youtube Video Optimization Case Study

Want to increase your views on YouTube by ranking in the top results for your videos

Key Statistics about YouTube Video Optimization:

• YouTube is the 2nd Largest Search Engine.
• YouTube processes more than 3 billion searches a month.
• 100 hours of video are uploaded every minute.
• YouTube is  bigger than Bing, Yahoo!, Ask and AOL combined!

The Introduction:

First up in the multi-facet picture of YouTube usage stats is the platform’s number of monthly active users – one of the core metrics any social media or content platform is measured. According to the following graph from TechCrunch, the only major platform, that is above YouTube, is Facebook with 1.5 billion and 2 billion MAU respectively. If we focus only on video content platforms, (the ones that provide free content, meaning we are not factoring in companies like Netflix and Hulu), we see that Facebook and Snapchat (255 million monthly active users) are the only real competitors that YouTube needs to be worry about.

With Facebook, even though its video content feature got a great start, is in beta and it is yet to be placed front and featured to be in a position to rival YouTube that has a decade of a head-start. As to Snapchat, it appeals to more narrow demographics – Gen Z and hence YouTube simply can’t have both – a great appeal to Generation Z and to Millennials and Generation X.

YouTube monthly worldwide active users vs. top social platforms, in millions

Source: TechCrunch

The Problem:

Getting ranked among all the videos being produced in your industry is the main problem most business face. With years of experience ranking websites in Google, Kohana Media has also learned to get videos to rank at the top of YouTube results thus getting more views and often time more subscribers. With the amount of videos added to YouTube’s index on a montly basis it’s very hard to separate yourselves from your competitors. That is where Kohana Media’s years of experience comes to the rescue.

The Solution:

Let Kohaha Media take over your YouTube video managment. Before we do anything we do keyword research to make sure the keywords we are going after have relevant traffic which will turn into views.  Here are some of the immediate changes we make to move your videos into the top of the YouTube index:

• Rename your video file using a target keyword.
• Insert your keyword naturally in the video title.
• Optimize your video description.
• Tag your video with popular keywords that relate to your topic.
• Categorize your video.
• Upload a custom thumbnail image for your video’s result link.

These are the beginning steps we take to move your videos up in the YouTube index.  Kohana Media groups your videos in 3 or 5 at a time. We use a special linking process to get YouTube to know that there are more important videos to look at. We keep the user watching your videos, which also helps in optimzation. Usually after 10 days you will see results. We keep an eye on your videos and make appropriate updates to keep them at the top. After 3 months if things change we re-look at what the issues are and make appropiate changes. The job is never done unless you remain in the top listings on YouTube.

The Results:

After 10 days we will see your videos ranking at the top of YouTube. If the video does not have enough traffic to warrant optimization we may change the title and description to go after terms that have views. Here are some results Kohana Media has performed on YouTube:

Keyword: Can I use my own fat instead of getting implants – 3.4k views in 1 month

Keyword: Saline vs Silicne Implants –  4.3k Views in one month

Keyword: How do I know if I need breast implants or a breast lift –  1.5k views in one month. 

See How we can Help you. Contact Us Today!