What is a Google Penalty?
A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google’s ranking algorithm, or a manual review that suggests a web page used “black hat” SEO tactics.
How to Identify a Google Penalty
Step 1: Review These Recent Google Algorithmic Updates
Step 2: Audit Your Website for These Black Hat SEO Failures
Step 3: Find Out If You Have a Ranking Problem
Use a penalty indicator tool to find out what’s happened to your website in the past. A fast and simple tool to drop this knowledge bomb on you is this succinctly titled Website Penalty Indicator. This Google penalty checker from FEInternational can show you which of the major Google penalties hit you and at what point they reached your website.
Use tools like SEMrush to find out if you’ve been penalized by one of Google’s updates. By using tools like SEMrush, you can perform a complete site audit and check how your position has changed in SERPs, check your backlinks, and analyze your content. Semrush is one of our favorite tools and can perform a complete site audit and check how your position has changed in SERPs, check your backlinks, and analyze your content. Look for drops in your organic search keywords and traffic cost.
Types of Google Penalties
If you have a website and want to build traffic and place at the top of the search engines one of the most common ways of boosting the rankings of a website is through link building. A great link-building strategy makes sure that your website is receiving ample amount of traffic through all the inbound and outbound links present on your site and other websites that you are exchanging links with. A lot of times, we end up getting penalized by Google for attempting these types of links or their performance.
These Google Penalties always mean a disadvantage for your business website and an advantage for your competition. So, what are these Google Link penalties exactly and how can one avoid them when implementing new link strategies on their own website?
Here is a list of Google link penalties to avoid for your website:
If you can manage to avoid these type of penalties for your website and focus on good links and slowly build your link profile you should never run into problems and end up ranking at the top of the search engines.
Reasons for a Google Penalty
Here is a short list of reasons that could happen that would ultimately lead you to having a google penalty:
If this is not making sense to you please feel free to reach out to Kohana Media who specializes in SEO for Plastic Surgeons and let us identify the problems and come up with a cost effective solution to either regain your top placement or get you to the top 3 spots in google.
Solution for a Google Penalty Recovery
Here are the basic solutions for recovering from a google penalty. If you find yourself in need of removing a google penalty feel free to reach out to us and let the professionals handle it.
Contact Us Today to Get Your Website Onto the First Page!
Call 858-518-5771 or email us to set up your consultation for Google Penalty Removal.