What is a Google Penalty?

A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google’s ranking algorithm, or a manual review that suggests a web page used “black hat” SEO tactics.

How to Identify a Google Penalty

Step 1: Review These Recent Google Algorithmic Updates

  • Panda (2011)
  • Secure Update: (2014)
  • Mobilegeddon (2015)
  • Penguin 4.0 (2016)
  • Intrusive Interstitial Penalty (2017)

Step 2: Audit Your Website for These Black Hat SEO Failures

  • Audit Your Website for These Black Hat SEO Failures
    • The majority of your content contains pop-out ads.
    • Your content is keyword-stuffed.
    • You have short-form content, often unedited for quality and errors.
    • You haven’t localized site content that caters to global visitors.
    • You’ve engaged in bad link-building practices to increase page authority:
    • Cloaking” keywords across your page so users can’t see them.
    • Buying excessive backlinks to your website.
    • Your content has inherited backlinks from adult, gambling, or otherwise low-quality pages.
    • Your website doesn’t have a legitimate security certificate (HTTPS).
    • You’ve republished content from other websites without permission.
    • Your website has a high load time or poor appearance on mobile devices.
  • Use a penalty indicator tool to find out what’s happened to your website in the past, and if you have yet to recover from it.
  • Use tools like SEMrush to find out if you’ve been penalized by one of Google’s updates.
  • Identify the Google Penalties to Optimize Against

Step 3: Find Out If You Have a Ranking Problem

Use a penalty indicator tool to find out what’s happened to your website in the past. A fast and simple tool to drop this knowledge bomb on you is this succinctly titled Website Penalty Indicator. This Google penalty checker from FEInternational can show you which of the major Google penalties hit you and at what point they reached your website.

Use tools like SEMrush to find out if you’ve been penalized by one of Google’s updates. By using tools like SEMrush, you can perform a complete site audit and check how your position has changed in SERPs, check your backlinks, and analyze your content. Semrush is one of our favorite tools and can perform a complete site audit and check how your position has changed in SERPs, check your backlinks, and analyze your content. Look for drops in your organic search keywords and traffic cost.

Types of Google Penalties

If you have a website and want to build traffic and place at the top of the search engines one of the most common ways of boosting the rankings of a website is through link building. A great link-building strategy makes sure that your website is receiving ample amount of traffic through all the inbound and outbound links present on your site and other websites that you are exchanging links with. A lot of times, we end up getting penalized by Google for attempting these types of links or their performance.

These Google Penalties always mean a disadvantage for your business website and an advantage for your competition. So, what are these Google Link penalties exactly and how can one avoid them when implementing new link strategies on their own website?

Here is a list of Google link penalties to avoid for your website:

  • Excessive reciprocal linking
  • Manual link spam penalty
  • Low-quality link penalty
  • Algorithm link spam penalty
  • Unnatural outbound link penalty
  • Unnatural links to and from your site
  • Private blog network

If you can manage to avoid these type of penalties for your website and focus on good links and slowly build your link profile you should never run into problems and end up ranking at the top of the search engines.

Reasons for a Google Penalty

Here is a short list of reasons that could happen that would ultimately lead you to having a google penalty:

  • You have short-form content, often unedited for quality and errors.
  • You’ve unknowingly engaged in bad link-building practices
  • Buying low quality backlinks to your website such as Private Link Networks
  • Your content has inherited backlinks from adult, gambling, or otherwise low-quality pages.
  • Your website doesn’t have a SSL Certificate
  • You’ve republished content from other websites.
  • Your website has a high load time or poor appearance on mobile devices.

If this is not making sense to you please feel free to reach out to Kohana Media and let us identify the problems and come up with a cost effective solution to either regain your top placement or get you to the top 3 spots in google.

Solution for a Google Penalty Recovery

Here are the basic solutions for recovering from a google penalty. If you find yourself in need of removing a google penalty feel free to reach out to us and let the professionals handle it.

  • File a Disavow
  • Upgrade Site Content
  • Retool Keywords
  • Improve User Experience

Contact Us Today to Get Your Website Onto the First Page!

Call 858-518-5771 or email us to set up your consultation for Google Penalty Removal.